Why it is Important to Invest in Sustainability
When you invest in becoming better for the planet, you drive a virtuous cycle of returns.
Meaning, the more you invest, the better the returns for profit, people, and planet.
The fossil fuel industry is bolstered not only by its record profits, but also by large government subsidies: governments in many cases are the fuel for the growth of industries, not simply market demand.
The case studies and data already show the shift in market demand toward sustainability and renewable energy: there is a massive segment of the populace that believes in climate change, that has felt the hurricanes, typhoons and wildfires, and wishes to make changes. 78% of consumers are choosing sustainable products, while 72% believe in climate change (IPCC/Yale).
The increased investment from the Inflation reduction act will have a massive effect and already has:
270 New Clean Energy project
170,000 new jobs in 44 states
Majority in Red States and districts
Workers can earn $300,000 more in wages and benefits
Wind and Solar are now cheaper than gas and coal
Made in America is BACK:
Construction spending for manufacturing is highest in 60 years
Government subsidies have made the growth of the market massive, and that means investing in Climate solutions today is as profitable as investing in plastic or oil in the 1950s. These are markets that EXIST and are simply going to be replaced.
That said, we know the long term arguments for investing in climate as it will outperform other benchmarks: companies like CarbonCollective, who we had on the BetterWorld podcast, have made this argument convincingly, and to a degree, have proved it. With the post industrial revolution being replaced by the green revolution, the only investments that make sense, are those in decarbonization -- fossil fuel will be phased out, so invest in everything that will replace it.
Driving markets is important for a number of critical reasons: it takes people in aggregate to do it, meaning every dollar, vote, and person counts. There is a misconception that one government mandate, one lever pulled, will ultimately shift the direction: the truth is that is a multitude of factors from subsidies, to purchase behavior, but YOU, the individual, has the autonomy to help. Why did plastics get traction? Because the national Ad council in the 1950s ran one of the most successful campaigns in history and millions of Americans adopted it.
Be part of the solution, part of the change, part of the movement, and invest in sustainability. Invest in triple impact solutions that are better for people, planet, and profit.
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