A data + insights platform for all CPG products
We build and sell Impact Data Profiles and Insights on sustainable CPG products to companies
BetterWorld is a data company
We use AI to automate collection of environmental impact data and make that data accessible to reduce CPG impact, and end greenwashing
Enacting Positive Change
One of the biggest problems facing the current CPG market is unequal access to ESG insights, leading to inadvertent greenwashing. The BetterWorld platform and BetterLabel are the solution to this problem for companies unable to afford the fees typically associated with tracking ESG insights.
Change starts from the bottom, and if we empower everyone to make positive changes for people and planet we’ll inspire the future.
We created an Impact Data Profile (IDP)
Using the data supplied to us by AI and companies, we distribute it as a widget in Shopify and are developing it for compatibility with everywhere the brand is sold.
Short-form video has emerged as a significant means of conveying information, primarily targeting consumers under the age of 35 on social media channels. By targeting and educating this generation of consumers now on best purchasing practices, we can build a better future for consumption and lay the groundwork for informed shopping.
Because when we shop smart, we shop Better.